The Alignment of MALTO and Jang Won Young in Values and Positive Spirit

Jang Won Young is deeply committed to spreading "Lucky Vicky" energy—a mindset that encourages optimism regardless of challenges—to young people worldwide, especially in South Korea.

In Vietnam, MALTO, a brand exclusively designed for Vietnamese teenagers by Lof International Dairy Corporation, one of the leading F&B corporations in Vietnam, also strives to become an inspiring companion. The brand aims to motivate, empower, and spread positive values, helping young people overcome challenges and embrace their journey with confidence.

The collaboration between MALTO and Jang Won Young promises to bring exciting breakthroughs in the near future. (Photo: MALTO).

The Collaboration Between Jang Won Young and MALTO: Spreading Positive Energy. The partnership between Jang Won Young and MALTO is driven by a shared vision: empowering young people with positive energy to explore and develop themselves. This collaboration introduces the "Shake It Off" campaign, which is expected to become a new lifestyle trend among Vietnamese youth.

Inspired by the act of shaking MALTO before enjoying it, the "Shake It Off" campaign encourages young people to let go of worries and challenges. It delivers a strong message:

"Even when things don’t go as planned, young people can always choose to move forward with a positive attitude."

MALTO launches a new product lineup with an impressive brand identity. (Photo: MALTO).

With a spirit of valuing all experiences and emotions, whether big or small, success or failure, MALTO encourages young people to live fully, be themselves, and always find positivity in every situation.

"Jang Won Young is known for her 'Lucky Vicky' mindset—always maintaining optimism despite difficulties and challenges. This alignment in values and positive spirit is why MALTO has chosen Jang Won Young, a globally influential idol, as our brand ambassador in Vietnam.

We believe this collaboration will create a significant impact, not only in Vietnam but also in South Korea," said Bui Hoang Sang, CEO of Lof International Dairy Corporation, regarding the partnership with Jang Won Young.

Mr. Bui Hoang Sang, CEO of Lof International Dairy Corporation, speaks at the launch event for MALTO’s new products and brand ambassador Jang Won Young. (Photo: MALTO).

"Having debuted at a young age, I understand the invisible pressures and societal expectations placed on teenagers. That’s why I always strive to spread positive images and messages, hoping to be a companion to my fans and young people in general.

This is also what connects me with MALTO—a brand that consistently focuses on young Vietnamese people. I have always felt the passion and energy of my Vietnamese fans, and through MALTO, I hope to get even closer to them as much as possible," Jang Won Young shared about her role as MALTO’s brand ambassador in Vietnam.

An optimistic spirit and the ability to spread positive energy are what connect Jang Won Young and MALTO. (Photo: MALTO).

MALTO Unveils a New Brand Identity with a Diverse and Innovative Product Line

Alongside the "Shake It Off" campaign in collaboration with brand ambassador Jang Won Young, MALTO has launched a unique lineup of youth-focused products featuring eye-catching designs, promising to be well-received by consumers.

MALTO introduces a lineup of innovative beverages tailored for young consumers. Sparkling Yogurt is a carbonated yogurt drink containing 5 billion Postbiotic Lactobacillus, offering a refreshing taste while supporting digestion. Jelly Shake Fruit Juice combines natural fruit juice with chewy jelly pieces, delivering a fun and flavorful experience. Meanwhile, the Chocolate Mint Barley Milk Jelly Shake is a barley milk-based drink infused with chocolate and mint flavors, providing an energy boost. Lastly, the Natural Fermented Yogurt Drink with Grape Flavor and Jelly Shake offers a delightful twist with fermented yogurt, grape essence, and chewy jelly, making it a unique and exciting choice for young consumers.

MALTO's groundbreaking new product lineup makes its debut for consumers. (Photo: MALTO).

With its new brand identity, diverse and innovative product lineup, and the collaboration with South Korean superstar Jang Won Young, MALTO marks a significant milestone. In the near future, MALTO will continue to introduce more exciting and dynamic products tailored to Vietnamese youth. For more updates on MALTO, visit: https://www.facebook.com/MALTOVIETNAM/

Source: dantri.com.vn