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LOF Becomes the Official Sponsor of 2NE1's "WELCOME BACK" Concert in Vietnam

12.02.2025

After more than a decade, the legendary 2NE1 is officially making a comeback to Vietnamese audiences as part of their Asian world tour, "WELCOME BACK." Notably, LOF, the well-known baby corn milk brand, has been announced as the official sponsor for the two concert nights in Ho Chi Minh City on February 15 and 16, 2025.

Dara "hinted" at the sponsor before the official announcement

Before the official news was revealed, Dara, a famous member of 2NE1, sparked excitement among fans by posting a photo of herself enjoying LOF baby corn milk. This gesture led to speculation about the connection between the K-pop star and the brand.

LOF is not only popular in Vietnam but has also gained recognition internationally, especially in South Korea. With its delicious flavor and nutritional benefits, LOF products support healthy digestion, skincare, and maintaining a balanced physique, making them a perfect fit for modern consumers' health-conscious lifestyle.

Exclusive Experiences at the "WELCOME BACK" Concert

As the official sponsor of the event, LOF is bringing exclusive experiences to fans attending the concert. Concertgoers will not only get to enjoy complimentary samples of LOF’s nutritious milk products but also have the chance to receive exclusive 2NE1-themed merchandise, including shirts, hats, and scarves featuring the legendary girl group.

Some of LOF’s highlighted products available at the event include:
- Baby Corn & Lotus Seed Milk – A nutritious blend of baby corn and lotus seeds, beneficial for overall health.
- Baby Corn & Black Sesame Milk – Rich in calcium and nutrients, with a delicious aroma.
- Nutritious Lotus Seed Milk – Helps promote better sleep and

- Nutritious Cereal Milk – High in fiber and energy, ideal for modern lifestyles.

A Major Step for Vietnamese Brands in the International Market

The collaboration between LOF and 2NE1 is not only a grand comeback for the legendary K-pop group but also a testament to the growing influence of Vietnamese brands on the global stage.

By becoming the official sponsor of a high-profile event like 2NE1's concert, LOF is reinforcing its position and appeal among young consumers. This partnership serves as a bridge connecting cultures and lifestyles between Vietnam and South Korea, showcasing the brand's commitment to innovation and global reach.

Get ready for an unforgettable experience at 2NE1’s "WELCOME BACK" concert with LOF this February 2025!

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