The collaboration between MALTO and Jang Won Young promises to bring exciting breakthroughs in the near future.

A Collaboration for the "Shake It Off" Spirit

Jang Won Young has been officially appointed as MALTO’s Brand Ambassador in Vietnam, joining the brand in the "Shake It Off" campaign with a series of exciting activities across Vietnam in 2025.

Jang Won Young is deeply committed to spreading "Lucky Vicky" energy—a mindset that promotes optimism despite challenges—to young people worldwide, especially in South Korea.

Meanwhile, MALTO, a brand exclusively designed for Vietnamese teenagers by LOF International Dairy Corporation, strives to become a trusted companion ("Chingu")—helping young people overcome obstacles and stay inspired.

The connection between Jang Won Young and MALTO is rooted in a shared vision of empowering youth with positive energy to explore and develop themselves.

This collaboration brings a special campaign to Vietnamese teenagers, expected to become a new lifestyle trend among the youth—the "Shake It Off" campaign.

The Meaning Behind "Shake It Off"

Inspired by the action of shaking the bottle before enjoying MALTO, the "Shake It Off" campaign encourages young people to let go of worries and challenges.

"Shake It Off" is a powerful statement that even when things don’t go as planned, young people can always choose to move forward with a positive attitude.

By becoming MALTO’s brand ambassador, Jang Won Young continues to spread positivity, encouraging young people to embrace optimism and resilience, just as the "Shake It Off" campaign represents.

On the morning of March 5, South Korean news outlets officially reported that Jang Won Young has become the brand ambassador for MALTO.

Jang Won Young is known for her 'Lucky Vicky' philosophy—always embracing optimism despite difficulties and challenges. This strong alignment in values and positive spirit is why MALTO has chosen Jang Won Young, a globally influential idol who inspires young people, as our brand ambassador in Vietnam.

We believe this collaboration will create a significant impact, not only in Vietnam but also in South Korea," shared Mr. Bui Hoang Sang, CEO of LOF International Dairy Corporation, regarding the partnership.

Mr. Bui Hoang Sang, CEO of LOF International Dairy Corporation, speaks at the launch event for MALTO’s new products and brand ambassador Jang Won Young.

Having debuted at a young age, I understand the invisible pressures and societal expectations placed on teenagers. That’s why I always strive to spread positive images and messages, hoping to be a true companion (Chingu) to my fans and young people in general. This is also what connects me with MALTO—an iconic F&B brand for Vietnamese teenagers. I have always felt the passion and energy of my Vietnamese fans, and through this collaboration, I hope to get even closer to them as much as possible," Jang Won Young shared about becoming MALTO’s Brand Ambassador in Vietnam.

An optimistic spirit and the ability to spread positive energy are what connect Jang Won Young and MALTO.

Exciting Experiences Ahead

Alongside the "Shake It Off" campaign in collaboration with Brand Ambassador Jang Won Young, MALTO has introduced a unique lineup of innovative products designed specifically for teenagers. With eye-catching designs, these products are set to win the hearts of young consumers:

The New Product Lineup

• Sparkling Yogurt – Vietnam’s first carbonated yogurt drink, containing 5 billion Postbiotic Lactobacillus, offering a refreshing taste, helping with digestion, and eliminating heaviness.
• Jelly Shake Fruit Juice – made with natural fruit juice and chewy jelly pieces, providing a boost in spirit and enhancing connections.
• Chocolate Mint Barley Milk Jelly Shake – an exciting chewy drink experience with a unique blend of chocolate and mint flavors, supplying energy for an active day. Enriched with vitamin D3 and calcium for bone growth, along with vitamins B1, B3, and B6 to support brain function.
• Natural Fermented Yogurt Drink with Grape Flavor and Jelly Shake – packed with soluble fiber to aid digestion, helping young people stay fueled and passionate.

With its new brand identity, diverse and innovative product lineup, and collaboration with South Korean superstar Jang Won Young, MALTO marks a new era for Vietnam’s teen-focused F&B brand.

📌 Find out more about MALTO here: https://www.facebook.com/LofMalto

Source: tuoitre.vn