LOF is the powerhouse behind several well-known brands including Kun, Bavi, Lof, and Malto. The company currently operates two manufacturing facilities in Ba Vi and Cu Chi with a combined production capacity of 300,000 tons per year. As part of its expansion strategy, LOF plans to commission a new state-of-the-art factory in Bau Bang at the beginning of 2025, which will double its output with an additional 300,000-ton capacity annually.

Mr. Bui Hoang Sang – CEO of LOF International Dairy JSC and partners in Indonesia

Beyond its domestic market, LOF has made early inroads into international markets. It currently holds the No. 2 position in Cambodia’s dairy sector and has already established a presence in countries across the region, including South Korea, Japan, and China.

Two years ago, LOF incorporated a subsidiary in Indonesia to conduct in-depth research on consumer behavior, distribution channels, and supply chain dynamics. In this latest push, LOF is introducing two core product lines to the Indonesian market under the Kun brand: fruit milk and cocoa-malt beverages.

In Indonesia, LOF is executing a bold, localized marketing strategy aimed at engaging young consumers. The approach goes beyond just delivering product quality—it centers on creating joyful experiences through integrated media campaigns, on-ground activations, and promotional programs. At the heart of this strategy is “DuniaSeruKUN” – the “Exciting World of Kun,” which encapsulates the brand’s commitment to fun, kid-friendly engagement in the Indonesian market.

Source: cafebiz.vn